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BiteTheSmile docs

Advertising rules for your market

Dental marketing is regulated — and the rules are different in every country. Some markets allow patient stories with written permission; others ban them outright. Some allow before-and-after photos; others don’t. The studio keeps a rules profile for each market and applies the right one to everything it drafts for you, automatically.

How your market is chosen

  1. If you’ve set an override on this screen, that market’s rules apply.
  2. Otherwise the studio uses your practice’s country from your profile.
  3. If neither is set, a careful international default applies — stricter than most countries, never looser.

What the screen shows

Three rule lines — patient stories & testimonials, before-and-after photos in marketing, and discounts & promotions — each marked as allowed, restricted, or not permitted in your market. Below them, any special notes for your market: some countries require content to stay informational, and some require government approval before an advertisement (including a social post) can be published.

Why the studio is strict by default

When a market’s rules aren’t configured, the studio uses the most careful posture instead of the loosest: no patient stories, no before-and-after imagery in marketing, no discounts. Regulators fine real practices for these mistakes — being conservative until your market is confirmed protects you, not us.

Worked example

A clinic in Bangkok sets its country to Thailand under Settings. The studio switches to the Thai profile: drafts avoid exaggerated claims, and because Thai clinic advertisements need government approval before publishing, the studio prepares posts so they can wait in an approval step instead of going live immediately. The front-desk manager doesn’t change how she works — the drafts simply come out right for Thailand.