Combined strategy — the cross-channel read that ends with your move
Each channel tells half a story. What a competing practice’s patients say in reviews, what it posts about itself, and what it charges only mean something together. The combined strategy is the AI read that fuses every attached source into one take — and, crucially, doesn’t stop at description. It ends with your move: a concrete thing to test this week.
How to use it
Open a competitor with more than one source attached and look at the Combined analysis card near the top of their page. It reads across their Google reviews, Instagram, Facebook, and fees at once and lays out a headline, what they do well, where they fail, and where you can stand out — then your move.
Press Rebuild after you’ve added a new source or refreshed one, so the read reflects the latest signal. A line under the title tells you how much it drew from each channel — the reviews and posts behind it — and when it last refreshed, so a competitor with no reviews yet shows a thinner read, honestly.
Why “your move” is the whole point
A read that only describes a competitor isn’t worth much. The combined strategy is built to convert what it sees — a complaint pattern, a content gap, a fee above yours — into one specific action you can act on: a post angle, a fee decision, a promise to lead with. Vague advice gets cut.
Worked example
Dr. Nok’s combined read on Bangkok Smile lands as: strong results, weak on communication — patients love the outcome but complain about slow replies and changing quotes, and their implant fee is well above yours. Your move: lead the week with a fast-reply promise and a clear, no-surprises pricing message. She drafts it in the Composer the same afternoon.
Related
- Competitors — attach the sources the combined read fuses.
- Deep dive — the longer, chart-and-table version of this read.