Voice & brand — teach the app how you sound
Every practice has a voice — calm and clinical, warm and reassuring, bright and welcoming. Voice & brand is where you teach the app yours, so the caption it drafts sounds like you instead of like a generic ad.
How to use it
The page opens pre-filled with a sensible starting guess based on your practice — you tune it rather than starting from a blank form.
- Pick three to five tone words — warm, expert, reassuring, welcoming.
- Add a few “always do” and “never do” rules — e.g. never promise unconfirmed discounts.
- List your sign-offs and the hashtag sets you rotate through.
- Paste in a handful of past captions you’re proud of, then Save.
From then on, every draft in the Composer inherits all of it. The more you fill in, the closer the first draft lands.
Why pasting old captions helps
The app reads your past captions as examples of how you actually write — your sentence length, how you open, your cadence. It won’t copy them word for word; it matches the feel, so drafts stop sounding like a marketing intern.
Worked example
The practice manager at Dr. Nok’s clinic finds the captions have been drifting — some clinical, some over-eager. She opens Voice & brand, sets the tone to calm, expert, reassuring, adds a “never use the word ‘cheap’” rule, lists the sign-off “Book your visit — link in bio”, and pastes three captions she liked. After saving, the next new-patient checkup draft opens sounding unmistakably like the practice.