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Reports — your practice's performance at a glance

Reports is the reading room for your marketing. It takes everything you’ve published and what patients are saying in your reviews, and lays it out as plain charts: what’s working, what’s slipping, and where a little effort would go furthest. For a dental practice the number that matters most is new-patient demand — and reviews drive that far more than follower counts — so Reports leads with your reputation and treats social reach as the secondary view.

What you see

Pick a period at the top — This week, This month, or This quarter — and everything below re-reads itself from that choice.

The top of the page gives you six headline numbers for that period, each with a small up-or-down badge against the period before so you can tell at a glance which way things are moving:

  • Posts published — how many posts went live.
  • Content created — the photos and before-and-after pieces you produced.
  • Google rating — your star rating on your Google Business Profile, flagged in amber if it slips below the 4.7 patients look for before they call.
  • New reviews per month — your review pace; flagged in amber when your newest review is getting old.
  • Reply rate — the share of reviews you’ve answered.
  • AI credits used — what you spent generating content. Here a drop is the good direction, so the badge reads the opposite way to the others.

Below the numbers, a posting-activity chart shows how steadily you’ve published over the period, with a quick tally of which channels you posted to and how many posts are scheduled ahead and waiting as drafts.

Last comes your posts list. Today it shows your recent posts — your latest published work — with a calm note that live reach and engagement numbers turn on once your accounts are connected. Once that’s switched on at launch, the same panel becomes your best posts, ranked by how far they reached, so you can do more of what lands.

Nothing here can be edited — it mirrors what actually happened, so you’re deciding on fact, not on a hunch.

Why reviews lead and reach comes second

For most businesses the scoreboard is reach and followers. For a dental practice it isn’t — patients choosing where to book lean on your rating and how recent and plentiful your reviews are, not how many people saw a post. So Reports puts your rating, review pace, and reply rate up front, and keeps social reach as a supporting view. Reach and engagement numbers stay honestly blank until your accounts are connected at launch, rather than showing you zeros that look like a problem when they’re really just not plugged in yet.

Worked example

Dr. Nok opens Reports on a Monday in month view. Posting looks healthy — content created is up and the activity chart is steady week to week. Her rating is solid at 4.8, well above the 4.7 line. But new reviews per month reads just 3, and the badge shows it slipping. Steady posting isn’t translating into the review flow that brings in new patients. So she leans into the one lever that moves it: she starts asking happy patients to leave a review at checkout, and uses the reputation tools to keep her replies current. Five minutes in Reports, one clear change.

  • Calendar — turn what’s working into next week’s plan.
  • Reputation — the rating, review pace, and reply numbers, side by side with competitors.