Reputation — your review numbers next to every practice you track
Patients choose dentists by reviews more than by anything you post. Four numbers carry that decision, and the Reputation section at the top of Analytics tracks all four — for your practice and for every competitor you follow.
The four numbers
- Google rating. New-patient calls cluster around practices rated 4.7 and up — that’s the level to defend. A rating below it shows in amber.
- New reviews per month. How fast fresh reviews arrive, measured over the last three months. A competitor gaining ten a month while you gain two is a gap patients can see.
- Newest review. Most patients won’t consider a practice whose latest review looks stale. You get a warning when yours is older than two months — early enough to fix it before it costs bookings.
- Reply rate. The share of reviews your practice has answered. Patients read your replies as carefully as the reviews themselves.
Below your own four cards, a table lays the same numbers out for every competitor with a Google listing — your practice pinned to the top.
Worked example
Dr. Nok’s practice sits at 4.8 with a review two weeks old — solid. But the table shows the big clinic she tracks gaining 14 new reviews a month to her 3, and answering none of them. She keeps her pace honest (one ask per week at checkout) and starts replying to every new review — the one number on the board where she can pull ahead this month.
Related
- Your first day — import your Google reviews first; these numbers build on that.
- Reviews — reply to every review safely; the fastest way to move your reply rate.
- Competitors — add practices with a Google listing to fill the comparison table.
- Competitor Google reviews — read the actual review texts behind a competitor’s numbers.